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Chiefs fans' flag sale raised $1 million for Ronald McDonald House

The 35th annual sale, themed Red Thursday, brought the last 14 years of giving to $8.5 million for families staying near their seriously ill children in Kansas City.

Verified · Source: KMBCOct 20, 2026 · 1 min read
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A dense crowd of football fans in a stadium, many in blue and orange, with arms raised
Illustrative photo of a Chicago Bears crowd. These are not Chiefs fans, and this is not the flag sale. Tony / Wikimedia Commons · CC BY-SA 2.0

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The Kansas City Chiefs said the 35th annual flag sale, this year called Red Thursday, raised $1 million for Ronald McDonald House Charities of Kansas City, KMBC reported on October 20, 2026. That gift brings 14 years of giving to the house to $8.5 million. A Hunt Family Foundation 50/50 raffle at the opening game also contributed. The report does not separate that raffle from the $1 million flag total.

Fans bought flags on September 10 at Hy-Vee and McDonald's locations for a $5 donation, and online for $10. This year's flag carried a line associated with coach Andy Reid: "How 'bout those Chiefs?" Running back Kenneth Walker III and wide receiver Jalen Royals helped reveal the total and spent time with families at the house, including a Halloween craft. House chief executive Tami Greenberg said the players came for the families. The houses give relatives a place to stay near a child who is in a Kansas City hospital. The million dollars is this year's flag sale. It is not a figure for every bill those families face.

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